Redefining Perceptions

about Real Estate Auctions

Lands End  Property

As Reported in the Greenbay Press Gazette:

After an increase in interest and an extended auction deadline, the Lands End property in Door County has sold.

 

"A well-executed real estateauction has proven again to be a viable alternative to the traditional sales technique" said Mike Fine, principal of Fine & Company, the real estate company that handled the auction.

The selling of Lands End marks the second trophy home that Fine & Co. has successfully sold in Wisconsin this fall, the first one being an 18,000-square-foot home in Darien. Fine says that more Wisconsin properties will be announced for auction after the holidays.

— Sarah Ludeman/Press-Gazette

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As Published in Crains

 

Simply, if you plan to sell real estate without a sophisticated marketing campaign and structured timeline, that's not a plan, it's a wish.

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